SEO - Search Engine Optimisation

Since the majority of internet users arrive at a website via search results, Search Engine Optimisation (SEO) is critical to any website's success. We enlist a number of on-page and off-page techniques to give your website the best possible exposure and ranking.

On-Page Optimisation

The basics need to be done right, and this starts with the makeup of your website. We will advise you how to structure your content in a search engine friendly way, including analysis on:

• Page titles.
• URL naming and structure.
• Correct tag usage - meta tags, alt tags, header tags.
• Semantic markup.
• On-page links.
• Keyword density and relevance within your unique content.

Any correctly optimised website starts with these characteristics as the building blocks - we design and build with this in mind from day one.

Off-Page Optimisation

These techniques are applied external to your website and include:

• Submissions to major search engines.
• Directory submissions.
• Sitemap generation and uploading for "the big four" - Google, Yahoo, MSN, and Ask.
• One-way inbound links